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Hooked

Hooked

Vendor
Michael Moss
Regular price
$32.95
Sale price
$32.95
Regular price
Out of stock
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NOT YET PUBLISHED

EXPECTED RELEASE DATE: MAR 2, 2021
Please see note below before placing your order*

From the #1 bestselling and Pulitzer Prize-winning author of Salt Sugar Fat, the troubling story of how food companies have exploited our most fundamental evolutionary instincts to get us hooked on processed foods.

Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that processed food is addictive, like drugs or alcohol? Motivated by these questions, Pulitzer Prize-winning investigative reporter Michael Moss began searching for answers, to find the true peril in our food.

In Hooked, Moss explores the science of addiction and uncovers what the scientific and medical communities--as well as food manufacturers--already know, which is that food can, in some cases, be even more addictive than alcohol, cigarettes, or drugs. Our bodies are hard-wired for sweets, so food manufacturers have deployed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we've evolved to prefer convenient meals, so three-fourths of the calories we get from groceries come from ready-to-eat foods. Moss goes on to show how the processed food industry has not only tried to deny this troubling discovery, but exploit it to its advantage. For instance, in a response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with "diet" foods that are hardly distinguishable from the products that got us into trouble in the first place. With more people unable to make dieting work for them, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits.

A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us what we can do so that we can once again seize control.

Hardcover: 304 pages
Physical Dimensions: 6.34" x 9.50"

*A NOTE ABOUT PRE-ORDERS
Please note that pre-order items are currently not in stock and will be shipped to you as soon as they arrive at the shop. This may be before or after the expected release date, as it takes time for our shipments to arrive and publication dates are sometimes delayed.
If your order includes both in-stock and pre-order items, your entire order will be shipped once the pre-order arrives. If you would like the in-stock items to be shipped immediately instead of being held, please place a separate order.