883 Queen Street West
416-366-8973
mon-weds 10am-6pm
thurs-sat 10am-7pm
sun 11am-6pm
427 Spadina Road
416-487-8973
mon-sat 10am-6pm
sun 11am-6pm

LONG LIVE ANALOG

launch for The Revenge of Analog > NOV 7


Celebrate the launch of The Revenge of Analog by David Sax at Type Books. 

 BYOV! Bring a record to play during the party.  Crowdsourced analog DJing on the author’s own turntable. Like Sonos, without the dropped signals or interrupted songs. Touch the music!

ABOUT THE BOOK
By now, we all know the mythology of the digital revolution: it improved efficiency, eliminated waste, and fostered a boom in innovation. But as business reporter David Sax shows in this clear-sighted, entertaining book, not all innovations are written in source code. In fact, businesses that once looked outdated are now springing with new life. Behold the Revenge of Analog.

Sax has found story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music supposedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade, generating more than half a billion dollars in 2015 alone. Even the offices of Silicon Valley icons like Google and Facebook increasingly rely on analog technologies like pen and paper for their business.

Sax's work reveals not just an underreported trend in business, but a more fundamental truth about how humans shop, interact, and even think. Blending psychology and observant wit with old- fashioned reportage, Sax shows that humans need to work, sell, and live in the real world-not on a screen.

ABOUT THE AUTHOR
David Sax is a writer and reporter who specializes in business. His work appears regularly in the New York Times, Bloomberg Businessweek, NewYorker.com, Saveur, and other publications. He is the author of Save the Deli, which won a James Beard Award for Writing and Literature; and The Tastemakers. He lives in Toronto. 


LAUNCH OF THE REVENGE OF ANALOG
Type Books, 883 Queen Street West
Monday November 7, 7pm-9pm
FREE EVENT 

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